Pedigree, the widely popular dog food brand has started a new initiative through which people who are looking to adopt a dog can do so, without having to step out of their homes.
Due to the ongoing COVID-19 crisis, most of the countries are under lockdown and people are concerned about their safety and are not willing to risk stepping out of their homes unless it’s an essential need.
In this situation, Pedigree has come up with a solution for people to adopt dogs online called ‘Dogs on Zoom’. Zoom, the popular video conferencing platform will be used for dogs to meet their potential parents.
Though this service is available only in the US right now, we can hope for it to expand to other countries as well if it performs successfully.
‘Give a dog a home, without leaving yours’ – this is the motto of the campaign, which falls in line with the current scenario.
The Nashville Humane Association is the first shelter to partner for this initiative and other shelters can also register on the website. Pedigree is also holding talks with other popular shelters across the country.
How does it work?
You can sign up for a Zoom meeting session and have a look at the dogs available for adoption. You can also ask questions about the dog and if you have found your perfect one, you can confirm the adoption online, then and there.
Pedigree will take care of all Zoom membership and the adoption fees for the shelters during this quarantine. Also, when it comes to the dog’s delivery, the norms of social distancing will be kept in mind and the dogs will be delivered through a curbside drop off.
This campaign from Pedigree may be prompted after several shelters in the US had been completely emptied due to the sudden surge of adoptions that the pandemic had influenced.
While the lockdown seems indefinite, more and more people are hoping to bring a new member to their families, and Pedigree has stepped in with a great idea.